What is an Epipheo?
An epipheo is a video in which your viewers will gain an epiphany.
Why do Epipheos work?
When you create an epipheo you create a movement, you deploy an idea that spreads naturally around the internet. Why pour your marketing dollars into archaic mediums? Make an epipheo and get people talking.
Why not use the same communication methods that worked offline?
Populating your message using a printing press looks different than using blogs and social media. Yet people copy and paste text on their website and hope the world will come read it. Communicating your brand on TV is going to look different then on the internet. Yet people are pasting their TV commercials online hoping to achieve the same results. New technology demands a new way to communicate.
Advertisers have concluded that the average attention span of media consumers is 12 seconds, but your story takes longer than 12 seconds to communicate. What if we could actually give people what they were looking for in a manner that kept their attention? What if after watching your video people say "I get it". Make a video that unlocks your message and people will get it and share it.